Google is rolling its subscription service into a new $9.99 subscription for ad-free viewing across all of YouTube that will launch October 28th in the US and globally soon, known as YouTube Red.
The new service replaces Google Music Key and gives user a simple way to instantly watch or listen to YouTube video and Play Music content on-demand without ads.
YouTube Red works just like Spotify, Pandora, or Hulu — all big services most people are familiar with. If you want to pay, you can remove ads and get some power features like offline videos and background play. If you don’t want to pay, YouTube is the same old service it always was, with ads paying the bills for creators.
YouTube Red won’t be its own app, just a tier on existing YouTube and Google accounts.
With YouTube Red, you’ll be able to save videos and playlists to watch offline, and even have YouTube make you an Offline Mixtape based on your taste.
YouTube Red will also offer Background Play, so you can close the app while continuing to listen to the audio of whatever you were watching as you use your phone.
YouTube Red will split subscription revenue with the rights holders of content people consume through the service. A YouTube exec told reporters at today’s launch event that YouTube is paying out “the vast, vast majority of revenue”.
However, iOS users will be charged $12.99 to cover Apple’s in-app purchase tax.
At $9.99, YouTube Red could give Spotify and Apple Music a run for their money because it doesn’t just offer on-demand music, but everything on YouTube without those annoying pre-roll and pop-over ads. However, iOS users will be charged $12.99 to cover Apple’s in-app purchase tax.
The only change is that creators will have more options for monetizing their videos, users will have more control over how they experience YouTube.