YouTube is getting more serious about gaming. This summer, the video streaming service will launch YouTube Gaming, a new app and website dedicated to video game content: Let’s Plays, livestreams, speedruns and more. Google is now officially taking on Twitch.
As rumored, the company today announced YouTube Gaming, an app and dedicated website designed to be a home for all its gaming video both live-streamed and on demand. It will launch this summer starting in the US and UK.
At an event from the company’s LA studio today, YouTube’s global head of gaming partnerships, Ryan Wyatt, talked about the growing importance of gaming for online video – particularly livestreamed video but said that YouTube has “never really built gamers the experience they deserve.”
Google is positioning YouTube Gaming as a separate experience from the rest of YouTube, according to the announcement post, “you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe'” More than 25,000 games will reportedly have their own landing pages for related videos in addition to channels from game companies and YouTube content creators. YouTube Gaming also promises new features for livestreamers, making it so that streamers don’t need to schedule their events ahead of time.
The YouTube Gaming app and website will let users subscribe to channels and be notified instantly of livestreams when they start. The service will also make recommendations based on a user’s subscribed channels. YouTube Gaming puts game livestreams “front and center” in its apps, Joyce said, emphasizing its importance.
There is no announcement when will YouTube Gaming be available in India but YouTube says it will launch YouTube Gaming in the U.S. and U.K. this summer. Let’s hope for the best.
YouTube Gaming ScreenShots:
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