Twitter’s making changes and it is definitely something that you’ll notice. Twitter and Vine both replaced the ‘Favourite’ and ‘Smiley’ with “Hearts”
Announcing the change on a blog, the company said it was ditching the stars for heart-shaped “like” buttons to make the site “easier and more rewarding to use”.
The Star is replaced by the Heart and the name Favourites is replaced with Likes. This new change was in A/B testing mode from as far as June and it was actually first implemented on Periscope. Hearts found huge success on Periscope and maybe that is the reason twitter decided to go forward with Hearts on Twitter.
The change is rolling out today for Twitter on iOS and Android, Twitter.com, TweetDeck, Twitter for Windows 10, embedded Tweets on the web, and the Vine Android app and site. Vine for iOS and Twitter for Mac updates are coming soon. The aim is to make all of its products easier to use. The hearts and phraseology are similar to what you’ll find on other social sites, specifically Pinterest. Which gets tonnes of engagement in reality.
Twitter Product Manger Akarshan Kumar on the change:
We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.
Twitter is currently facing a bit of user crisis. Although Twitter is the fastest and he best way to get news and updates – it has far fewer users than it’s competitors like Facebook. The fact that Twitter being older than Facebook also worsens up the situation.
— Twitter (@twitter) November 3, 2015
This is yet another incremental change for the company that is hoping to lure in folks that might have tried its products before but just flat out didn’t get them. It also makes it more understandable for those who haven’t used it, but might have used another social service before with common icons and names.